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Cosmetek presents the color of the year 2024!

This distinction was awarded by the Pantone Color Institute, which created the “Pantone Color of the Year” educational program as a way of drawing attention to the relationship between color and culture. 🏵️

The color that stood out the most in trends and influences was “Pantone 13-10-23 Peach Fuzz” and was described as “a gentle, velvety peach color” that has the ability to “enrich the mind, body and soul”. 🥇

Peach Fuzz” is closely connected with the cosmetics industry, as this subtle peach shade evokes the feeling of care, empathy and a subtle elegance, while creating a relationship between the senses. Thus, this color is ideal for use in personal care cosmetics, even more so in a year focused on the importance of physical and mental self-care. 🧴 🧡

The Pantone Color Institute opens the door to a year full of beauty care and a deep connection with the cosmetics industry! ✨

 

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